Industry News | October 30, 2009

Jamba to Pass Out Gift Cards as 'Feel Good Event'

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Jamba Juice announced that as part of the company's Fall “Feel Good Campaign,” Bananaman, Jamba's "Feel Good Jambassador," will surprise 350 shoppers with $30 gift cards and Jamba Feel Good Bucks—vouchers worth anywhere from $1 towards a Jamba product purchase to $10,000 in cash—outside of the Ricky's NYC location at 590 Broadway (between Houston and Prince Streets). The event will run from noon until 2 p.m.

The giveaway at Ricky's NYC is the fourth “Feel Good Event” of the campaign, following Bananaman's appearances in San Francisco, where he treated 1,000 people to free cable car rides, and in New York where he surprised commuters at Grand Central Station with complimentary subway fare and also helped volunteers plant trees in city parks as part of the city's MillionTreesNYC initiative.

"The Jamba Juice Fall ‘Feel Good Campaign’ is all about connecting with and engaging our customers in their space, becoming a part of what makes them feel good," says James D. White, president and CEO of Jamba Inc. "Ricky's NYC is the perfect retailer for this 'feel good' surprise and we are extremely pleased to host today's Halloween gift card giveaway."

For more information on Jamba Juice’s “Feel Good Campaign,” click here.