Industry News | June 2, 2010
At Jamba, Summer is for Fruit and Activity
Encouraging fans to find fun new ways to eat better, get proper nutrients, and participate in healthy activities during the short summer months, the Jamba Juice SuperActive Summer will continue through September 6. Offering customers the latest Superfruit to take the market by storm, Yumberry, or ‘yangmei,’ will join the Jamba Juice Superfruit platform in three new ways, including Super Yumberry Classic Smoothie, Berry Yumberry All Fruit Smoothie, and Yumberry Topper Ideal Meal.
Derived from Asia, the Yumberry Superfruit is filled with antioxidants to help the body neutralize the damaging effects of free radicals. Nutritious, and an excellent source of Vitamin C, Jamba Juice’s new Yumberry products are slightly tart and sweet with a deep, fruity flavor. And, like all Jamba Juice products, the new Yumberry platform has no high fructose corn syrup, no artificial preservatives, no artificial flavors and 0 g trans fat.
Berry Yumberry, Jamba’s new antioxidant-filled All Fruit smoothie, is made with Yumberry juice, blueberries, mangos, and peaches. Jamba’s newest Classic Smoothie, the Super Yumberry, is a blend of Yumberry juice with strawberries, peaches, sorbet, and ice.
For those looking for a well-balanced meal providing a good source of protein, fiber, and ALA Omega-3s, the Yumberry Topper Ideal Meal has you covered. A nutritious blend of yumberry juice, blueberries, strawberries, bananas, nonfat yogurt, a touch of soymilk, topped with organic granola and fresh bananas, the Yumberry Topper is best eaten with a spoon (not a straw).
“We are thrilled to add three new products to our already popular Superfruit platform,” says Susan Shields, chief marketing officer of Jamba Juice Company. “The Yumberry is a Superfruit that a lot of people have not tried before and is in line with our commitment to bringing consumers the latest innovations that meet their taste and health expectations. With its nutritious benefits including a punch of antioxidants and sweet but tart flavor—the Yumberry is a fun, better-for-you option to get you going on those warm, summer days.”
In addition to the new Superfruit products, Jamba Juice is serving up ways for fans to get a healthy amount of exercise through a multi-pronged national promotion with Active Network. As an online community for people who want to discover, learn about, share, register for, and ultimately participate in activities they are passionate about, Active.com, a division of Active Network, will offer Jamba Juice fans fitness and activity plans that are appropriate and achievable. Jamba Juice will have a presence at 20 endurance events such as 5ks, 10ks, and family races in 10 markets including San Francisco, Los Angeles, Sacramento, San Diego, New York, Houston, Dallas, Phoenix, San Luis Obispo, and Salt Lake City—providing free Superfruit smoothies and $1 off coupons.
“At Jamba Juice, we believe that summer is a time to really commit to making healthier choices—both through better eating habits and getting the proper amount of exercise,” Shields says. “We wanted to offer our fans a fun way to get out and get active, and that’s why we teamed up with Active Network. As an online community that reaches the largest audience of people who participate in running, cycling, and triathlon events, Active.com gives us a platform to not only have our fans sign up and partake in events, but also reach Active.com fans who may have never tried Jamba Juice before. We are very excited to have a SuperActive Summer with Active Network.”
“The Jamba Juice brand shares a common vision with Active Network—inspiring people to learn about health and wellness, and promoting an active lifestyle,” says Kristin Carroll, vice president of media and marketing for Active Network. “Active is excited to team up with Jamba Juice for a SuperActive Summer and encourage people to actively participate in creating a healthier lifestyle. The Active.com community will be thrilled to have Jamba Juice’s new Superfruit smoothies available at the end of their races and will enjoy the many benefits of this promotion.”
Food & Beverage
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