Industry News | December 19, 2008
Jamba Suspends Beverage Line
“We have made the difficult decision to suspend production and shipments of our Jamba Ready-to-Drink Smoothies and Juicies,” says Rob Case, president, Nestlé USA Beverage Division. “We have faced challenges recently with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues. This is particularly disappointing given the strong reception we have received from consumers and customers alike. We at Nestlé are fully committed to re-assessing our Jamba Ready-to-Drink beverage proposition so that we can come back stronger and positioned for success in the future.”
“Since the launch of Ready-to-Drink six months ago, Jamba carved out a firm foothold in the super-premium juice category, said James White, president and CEO, Jamba. “Customer sell-in and feedback exceeded expectations, and the six SKUs all rank among the top in the category for consumption. While this is an unfortunate event, this suspension will provide the opportunity to evaluate new manufacturing solutions which could enable the Jamba brand to secure an even stronger position in ready-to-drink beverages.”
Jamba Smoothies and Jamba Juicies have been available in grocery and convenience stores throughout California, Oregon, Utah, Nevada, Arizona, Idaho, Washington, and Colorado.
Food & Beverage
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