Industry News | November 21, 2008

Jamba Tests the Organic Waters

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Organic To Go (OTCBB: OTGO) has partnered with Jamba, Inc. (NASDAQ: JMBA), the parent company of Jamba Juice, to provide its organic and natural food offerings at Jamba Juice locations in Los Angeles and Orange County, California, and Bellevue, Washington.

“There are many synergies between the Organic To Go and Jamba brands. This test is beneficial to both companies and consumers. By serving up additional delicious offerings for Jamba customers, it further enhances their in store experience while also generating revenue for both businesses,” says Jason R. Brown, CEO of Organic To Go. “As we announced with our LAX expansion last week, Organic To Go is working closely with a select number of high-quality, branded third party retailers.”

The initial test launch is in Southern California and Washington State with potential expansion into additional stores and geographic areas. Organic To Go is supplying branded grab & go salads, sandwiches, wraps, cookies, and yogurt parfaits to the Jamba locations.

“We’re excited about the possibilities of this test,” says Steven R. Berrard, CEO and president of Jamba, Inc.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.