Industry News | November 21, 2008
Jamba Tests the Organic Waters
“There are many synergies between the Organic To Go and Jamba brands. This test is beneficial to both companies and consumers. By serving up additional delicious offerings for Jamba customers, it further enhances their in store experience while also generating revenue for both businesses,” says Jason R. Brown, CEO of Organic To Go. “As we announced with our LAX expansion last week, Organic To Go is working closely with a select number of high-quality, branded third party retailers.”
The initial test launch is in Southern California and Washington State with potential expansion into additional stores and geographic areas. Organic To Go is supplying branded grab & go salads, sandwiches, wraps, cookies, and yogurt parfaits to the Jamba locations.
“We’re excited about the possibilities of this test,” says Steven R. Berrard, CEO and president of Jamba, Inc.
Food & Beverage
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