Industry News | April 8, 2002

Jamba Urges Customers to Adopt a 'Jamba-a-Day' Healthy Attitude

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LOS ANGELES, April 8 /PRNewswire/ -- In a replay of last year's success that put a free smoothie in the hand of everyone who asked for one, Jamba Juice, the category-defining leader in all-natural, made-to-order fruit smoothies and juices, will throw Free Smoothie Celebrations nationwide by giving away free 24-oz. smoothies at 270 stores across the U.S.A. for three hours each morning (times vary) during the week of April 16-20. And to top last year's efforts that created awareness for local charities, Jamba Juice is collaborating with the American Cancer Society to help local communities fight cancer.

Passionate about helping people live healthier lives, Jamba Juice is undertaking this effort specifically to educate its customers on cancer prevention and the benefits of consuming five or more servings of fruits and vegetables a day, and to promote Jamba Juice smoothies as a delicious way to help reach 5-A-Day goals. In joining together in local communities, Jamba Juice and the American Cancer Society are working to promote healthy lifestyles.

``We regard this national effort as an opportunity to introduce Jamba Juice smoothies to a new audience and turn people on to a healthy daily ritual that can be life-changing,'' said Jamba Juice founder Kirk Perron. ``It is also a chance to say thank you to our loyal customers and the communities in which they live, work and play. And it's something that excites and motivates the entire Jamba team; everyone gets into the act! Our smoothies offer maximum benefit to anyone looking to live a long, healthy life and we are absolutely passionate about helping people achieve their daily personal health goals.''

In each city across the country on alternate days from April 16-20, Jamba Juice will open its doors to all takers and give each person a free 24-oz. smoothie of their choice. Each free smoothie served will represent an individual opportunity for the recipient to take up a new, positive habit that represents healthy renewal. In addition to the gift of Jamba, American Cancer Society volunteers will be on hand to answer questions about its programs.

``This is a win for individuals and the community alike. Individuals get to enjoy a delicious fruit smoothie that can help them reach their daily goal of five or more fruits and vegetables each day, and communities can help the American Cancer Society in the fight against cancer,'' said Colleen Doyle, M.S., R.D., Nutrition and Physical Activity Director for the American Cancer Society. ``We are exceptionally pleased to be working with the American Cancer Society on this initiative,'' added Suzanne Havala Hobbs, DrPH, M.S., R.D, a registered dietician, nutrition consultant and member of Jamba Juice's Health Advisory Council. ``Clearly there is a link between the daily consumption of fruits and vegetables and the ongoing prevention of certain forms of cancer. Our relationship with the American Cancer Society represents a way for us to promote those benefits to our customers and help others in the communities in which we do business through the terrific resources of the American Cancer Society.''

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.