Industry News | July 17, 2012

Janus Displays Adds 3D Digital Signage to Portfolio

Morrow Technologies, the creator of JANUS Displays and leader in innovative digital signage experiences, announces a business development and reseller partnership with Dimenco Displays, the 3D technology provider for Philips Digital Signage, in Baltimore at HITEC 2012.

Glasses-free 3D video content creation services, 2D-to-3D content creation services, and award-winning glasses-free 3D displays are now available as part of the JANUS Displays product portfolio. 

“We believe consumer technology demand is a leading indicator that gives us insight into guest expectations,” says Sharon Morrow, president of Morrow Technologies. “People are increasingly buying 3D televisions and going to 3D movies. It’s cool, and people want more. We’ve been monitoring advances in 3D display technology to find one suitable for digital signage without glasses that could meet our standards for quality. We’re excited to have finally found one that’s worthy of placement in a hotel lobby.”

The JANUS Displays creative design team is creating custom 3D content such as branded welcome messages, advertisements, and digital video art. The team can create 3D video out of existing 2D concepts, and convert video to 3D. 

“Soon after our initial discussions, the JANUS Displays creative team impressed us with how fast they picked up the content creation and how well they did it,” says Cynthia Goodman, vice president of business development – North America at Dimenco Displays. “We are eager to debut this amazing product in hotel lobbies worldwide within JANUS Displays digital signage networks.”

The benefit of a 3D display in a JANUS Displays network most importantly offers another opportunity to enhance the guest experience. Studies and observations have shown that it catches and holds attention. A recent in-store study that Dimenco conducted in collaboration with Red Bull proved that 3D advertising increases viewer attention by almost 45 percent with an increase in Red Bull sales of 8.5 percent at that location.

Multiple sizes are available, including 23”, 42”, and 55”. The displays offer 28 views to ensure smooth picture quality, while the 150-degree viewing angle gives the viewer the freedom to see the 3D content from any viewpoint.  Video wall configurations of 55” displays are available with a zero bezel of less than half an inch and can be designed up to 3x3 for maximum 3D thrill.