Industry News | July 9, 2002
Japanese McDonald's To Lower Burger Prices
Analysts say the move is an attempt by McDonald's Holding to halt the chain's eight-month decline in same-store sales, attributed to widespread fear in Japan of contracting Mad Cow. "I think McDonald's clearly had its back against the wall here and had to do something to try and stop this slide," said Kana Sasaki, retail analyst at Tsubasa Securities told Dow Jones.
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