Industry News | February 24, 2013

Jersey Mike’s Kicks Off 3rd-Annual Month of Giving

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This March, Jersey Mike’s Subs, known for its fresh-sliced and fresh-grilled East Coast–style subs, is joining forces with 86 local charities for the company’s third-annual March “Month of Giving” fundraising campaign.

Last year’s Month of Giving raised nearly $858,000 for 74 different charities nationwide, and this year, Jersey Mike’s hope to raise even more.

During the month of March, customers are invited to come into their local Jersey Mike’s restaurant and make a donation to that location’s designated charity partner. Charities include hospitals, youth organizations, food banks, and more.

The campaign will culminate in the nationwide event, Jersey Mike’s “Day of Giving,” on Wednesday, March 27, when 100 percent of the day’s sales are donated to the local partner charity.

“I would like to extend a personal invitation to come in and enjoy a Jersey Mike’s sub during our Month of Giving in support of one of your local charities,” says Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was only 17 years old.

“The opportunities to give are all around us, so we hope this March you will join us to make a difference in someone’s life,” he adds.

Making a difference in someone’s life has been the mission of Jersey Mike’s from the beginning. Since 2010, Jersey Mike’s locations throughout the country have raised more than $5 million for worthy local charities and distributed more than 500,000 free sub sandwiches to help numerous causes.

This philosophy, coupled with the company’s passion for quality products—Jersey Mike’s wins best sub awards in virtually every market it enters—has fueled the sub sandwich chain’s popularity.

Started on the Jersey Shore in 1956, Jersey Mike's continued its steady growth in 2012 opening 92 new restaurants throughout the country, a 33 percent increase in new store growth over 2011.

The fast-casual sub sandwich franchise has more than 750 locations open and under development nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.