Industry News | April 26, 2012
Jersey Mike’s Teams with U.S. Women’s Soccer Captain
Jersey Mike’s Subs is teaming up with Christie Rampone, the captain of the U.S. Women's National Soccer Team and Jersey Shore native, to create an instructional soccer video series for children that will be available on Jersey Mike’s website starting May 1.
Rampone, the first spokesperson in the company’s 56-year history, will also appear in a multi-tiered marketing program. Jersey Mike’s hopes to appeal to busy parents who are looking for fast, healthy meal options while shuttling children from school to sports practices and other activities.
The series of 10 instructional videos will feature Rampone, a mother of two, teaching important soccer skills including dribbling, shooting, and shielding. Jersey Mike’s will introduce the video series beginning May 1, releasing a new video each week leading up to Rampone’s appearance at the Summer Games in London.
To view the free videos, customers can scan a QR code in the restaurants or visit the Jersey Mike’s web site.
In addition to the instructional videos, other support for the campaign includes RedPlum text and emails, national traffic report sponsorships through Total Traffic, billboards, and web advertising.
Rampone will also be featured on a special Jersey Mike’s 24-ounce reusable plastic cup known as the Christie Cup. For the regular combo price, customers will get a free cup and two extra ounces of a chosen drink.
“I grew up on Jersey Mike’s subs at the Shore, eating them before and after practice,” Rampone says. “Now my kids are enjoying them. It’s a meal I can feel good about as a mom.”
Known for her extraordinary athleticism, intelligence, and leadership, Rampone is considered to be one of the greatest defenders in the game. With two daughters, she is the only mother on the team.
Rampone is the most capped active female player in the world. She is also the most decorated, with honors that include a World Cup Championship and two Olympic Gold Medals.
“Christie is an excellent role model who shares the same values related to excellence, perseverance, and giving back to the community as we have at Jersey Mike’s,” says Peter Cancro, Jersey Mike’s founder and CEO. “Through football at Point Pleasant Beach High, I knew Christie’s grandfather. She has strong Jersey Shore roots and she grew up on Jersey Mike’s Subs. I can't imagine a better partner to represent the Jersey Mike's brand.”
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