Industry News | December 13, 2012

Jersey Mike's Breaks Ground in Nebraska

Jersey Mike’s Subs, known for its fresh-sliced, fresh-grilled East Coast–style subs, opened its first restaurant in the state of Nebraska—its 32nd market—in Lincoln. 

Franchise owners Jeffrey Marcotte, Ross Olsbo, and Daniel Markel are holding a grand opening and fundraiser from Wednesday, December 12 to Sunday, December 16 to support the Food Bank of Lincoln. 

This is the first of 13 Jersey Mike’s locations the team will open in the next five years in the state.

The new restaurant circulated 10,000 coupons throughout the community, offering a free regular sub for a minimum $1 contribution to the Food Bank of Lincoln.

“The Food Bank has been hit hard this year and especially needs help around the holiday time,” says Olsbo, who was born and raised in Lincoln. “We invite all our neighbors in to celebrate our opening and help out a worthwhile cause, where all the funds raised will stay in the state of Nebraska.”

Jersey Mike’s is known for its authentic East Coast–style subs, made Mike’s Way with onions, lettuce, tomatoes, and a signature blend of olive oil, red wine vinegar, and spices. 

The company only uses private-labeled meats and cheeses that are sliced fresh for each sandwich and piled high on in-store baked bread. 

Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than 50 years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.

“When we were looking at the Jersey Mike’s concept, everyone told me, ‘You’ve got to try this sub,’ and after my first bite of the #56 Big Kahuna Cheese Steak, I fell in love,” Olsbo says. “It blew away everything we had in Nebraska. We are thrilled to be opening the first Jersey Mike’s in the state right here in Lincoln.”

Started at the Jersey Shore in 1956, Jersey Mike’s wins best sub awards in virtually every market it enters.  

“Jersey Mike’s is doing it right, growing in a measured way with the right partners,” Marcotte says. “They are focused on a quality product and are community driven, and we are all about that. Everyone we talk with is excited about having a new brand in town.”

The history of the company is one of entrepreneurship and giving back. CEO Peter Cancro started the company at age 17, before he was even legally able to slice a sub. 

The company remains committed to making a difference in the communities it serves. In 2011, locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.