Industry News | March 25, 2014

Jersey Mike's Hosts Day of Giving March 26

Sub lovers from coast to coast can make a substantial difference this Wednesday, March 26, by joining in Jersey Mike’s Day of Giving.

On that day, Jersey Mike’s Subs is donating 100 percent of sales to more than 100 local charities including hospitals, youth organizations, food banks, and more. The Day of Giving is the final event in Jersey Mike’s Fourth Annual March Month of Giving fundraising campaign.

Throughout March, customers have been invited to come into their local Jersey Mike’s restaurant and make a donation to that location’s designated charity partner.  Last year’s Month of Giving initiative raised nearly $1.7 million for 86 different charities nationwide and the company hopes to raise even more this year.

“I would like to extend a personal invitation to come in and enjoy a Jersey Mike’s sub on Wednesday, March 26, our Day of Giving, when 100 percent of sales go to amazing charities throughout the country,” says Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was 17 years old. “This year we hope to raise more than $2 million to support these local causes so we can bring hope to all those involved with the charities and make a difference in people’s lives.”

The company is committed to raising as much money as possible for these important causes. For added momentum, Jersey Mike’s is running a new commercial as part of its new A Sub Above branding campaign, inviting the public in to any of its locations nationwide to celebrate the Day of Giving.

“Giving … making a difference in someone’s life” has been the mission of Jersey Mike’s from the beginning. Since 2010, Jersey Mike’s locations throughout the country have raised nearly $7.5 million for worthy local charities and have distributed more than 600,000 free sub sandwiches to help numerous causes.

Jersey Mike’s believes that making a sub sandwich and making a difference can be one and the same, a philosophy that has fueled the sub sandwich chain’s popularity.  Following its successful recipe of deliberate, well-considered expansion, Jersey Mike’s has nearly doubled in size in three years. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.