Industry News | April 20, 2012

Jersey Mike's 'Month of Giving' Raises More Than $850k

Jersey Mike’s Subs aficionados throughout the country made a substantial difference in children’s lives this March during the sub chain’s second annual “Month of Giving” by helping to raise nearly $858,000 for 74 different charities nationwide. The recipients ranged from children’s hospital foundations to youth and family services organizations. 

Throughout the month of March, customers contributed to local charities at area Jersey Mike’s locations. The campaign culminated on March 28 with “Make a Difference Day.” On that day, depending on their market, customers had different participation choices: either receive a free sub for a minimum $2 contribution or 50 percent of all proceeds of the day were contributed to the charity. The hope was that people would be inspired to give even more than the price of their sub—and, based on the success of the campaign, many did. 

“Once again, the generosity of our customers and franchise team members is cause for celebration—thanks to their efforts, we raised over 40 percent more than last year’s Month of Giving program,” says Peter Cancro, founder and CEO of Jersey Mike's Franchise Systems. “We are so pleased to be able to support these often under-funded organizations, which are improving the lives of our nation’s children.”

Last year’s “Month of Giving” raised $600,000 for 66 local charities. In 2011 overall, Jersey Mike’s locations raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.

Started at the Jersey Shore in 1956, Jersey Mike’s continued its steady growth in 2011 opening 69 new restaurants nationwide, a 15 percent increase overall.