Jimboy's Tacos, a fast-casual American-style Mexican food restaurant chain, and sponsor of the Sacramento Kings, has teamed up with real estate company, The Krrish Group, to bring Jimboy's Tacos to India.
The Krrish Group, as Master Franchisee of Jimboy's Tacos, will launch the multi-store opening in India later this year. The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.
Established in 1954, Jimboy's Tacos is celebrating its 60th year in May of 2014. Jimboy's Tacos had humble beginnings, debuting in a pop-up trailer on Kings Beach in Tahoe, California. Traffic picked up, fueled by positive word-of-mouth, and a trailer developed into almost 40 locations throughout the Sacramento and Tahoe areas.
In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016. The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.
