Industry News | October 10, 2008

Jimmy John's Rolls Out New Sandwich

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After more than four years without a new sandwich on the menu, there is a new number and a new sandwich for Jimmy John's: The No. 17 Ultimate Porker.

The Ultimate Porker Club features real freshly sliced applewood smoked ham and bacon with lettuce, tomato, and mayo. Like all of the other sandwiches, it comes on fresh-baked bread, made in-house daily.

"We don't rely on gimmicks, promotions and new menu additions to fool people into coming in and buying our sandwiches," says Jimmy John Liautaud, founder of Jimmy John's Gourmet Sandwiches. "We rely on the simplicity and quality of our food and the speed of delivery to keep our customers coming back for more--and they do. The Ultimate Porker is simply another option for people like me who like the taste of ham and bacon together and want it served freaky fresh and freaky fast."