Industry News | August 30, 2002

Jimmy Neutron Zips Into Burger King Restaurants Nationwide

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Jimmy Neutron's rocket ship has landed at Burger King restaurants nationwide, creating an atomic buzz for Burger King Big Kids this back-to-school season. For four weeks beginning September 2, 2002, five gravity defying, inter-connectable toys, inspired by the Jimmy Neutron animated television series, will be available in Big Kids Meals at participating Burger Kingres taurants nationwide, while supplies last.

"Jimmy Neutron has reached kid-world superstar status by inspiring kids with his creative inventions," said Rick Dow, senior vice president, marketing programs and sales, Burger King Corporation.

There are five super stellar collect-and-connect toys —one per Big Kids Meal —including Jimmy Neutron's Rocket, Libby and Sheen's Sonic Spinner, Carl's Swamp Buggy, Gotta Dash Goddard, and Hot Rod Cindy.

"The excitement for the Jimmy Neutron series is incredible and the promotion with Burger Kingis a perfect way for Jimmy's biggest fans to extend the fun at home," said Pam Kaufman, senior vice president, marketing, Nickelodeon. "The new TV series already ranks among TV's top cartoon favorites —even before its first broadcast."