Industry News | November 15, 2013

J&J Unveils New Additions to Superpretzel Brand

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J&J Snack Foods, the makers of Superpretzel Soft Pretzels, announced several new product lines for the Superpretzel brand.

The three additions, SuperTwists, Sweet Cinnamon Soft Pretzel Bites, and Superpretzel Bavarian debuted in October.

SuperTwists are a combination of soft pretzels and savory cheese fillings. New flavors of soft pretzel dough are filled with cheese fillings and hand-twisted to create an on-the-go snack or meal replacement. These upscale twists are available in three flavors: Honey Chipotle, Fiery Pumpernickel, and Jalapeno Ranch.

Sweet Cinnamon Soft Pretzel Bites combine traditional soft pretzel dough with sugar and cinnamon bursts to create a sweet snack. They can be topped with cinnamon and sugar or served with an icing dip cup.

Bavarian Soft Pretzels blend old-world Bavarian style with traditional soft pretzels. Available in a variety of shapes and sizes, Superpretzel Bavarian can accompany craft beer.