Industry News | March 26, 2009

Johnny Rockets Adds a Twist to Mini Foods Trend

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In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items.

The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites.

New Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce.

All of the new mini-food products became available the week of March 23. Prices vary by location.

Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, and flavorful new shakes.