Industry News | January 21, 2014

Juice It Up! Brings News of Expansion at Franchise Expo

Juice It Up! will showcase its rising success in the raw juice market and announcing its Texas expansion at the upcoming Franchise Expo South, February 6–8 at Reliant Center in Houston. On the heels of inking a three-store development deal in Texas, Juice It Up! will be of interest to attendees looking to expand their franchise portfolio into the healthy lifestyle market. The company, with headquarters in Irvine, California, revamped its brand and product offering in early 2012 to reach the trending and continuously growing raw juice market. The company retrofitted all of their locations to include a raw juice bar with signature raw juice blends being made in front of the customer. Juice It Up! year-over-year same-store sales are up 41 percent in the last 22 months and continue to rise, surpassing same-store sales for some of the company’s largest competitors.

“As consumers continue to look for ways to maintain a healthy lifestyle, business owners continue to seek a fast-casual concept that can deliver that demand.” says Marcus Skinner, business development manager for the Juice It Up! brand. “We are leading the raw juice movement in the marketplace and with the exciting news of our recent expansion not only in Texas, but also New Mexico and throughout the West Coast, our concept is expanding and growing at a phenomenal rate.”

The recent trends in the juicing market continue to grow. According to Global Industry Analysts Inc. (GIA) the global market for juice and smoothie bars is estimated to reach $10.7 billion dollars by 2015. Juice It Up! has been at the forefront of that movement. The company offers customers a full selection of raw juice blends, açaí bowls, and smoothies. All signature menu items are crafted in front of the customers. From their Ever Green Smoothie, which combines vegetables such as kale and spinach with blended fruit, to the freshly-squeezed Detoxifier, a blend of raw kale, apples, pineapple, cucumber, and ginger, Juice It Up! offers entry-level juicers and daily lifestyle juicers a variety of flavors and functions to meet their dietary needs.