Industry News | April 17, 2014

Juice It Up! Goes All In with Raw Fusion LTO

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Juice It Up!, the raw juice bar and hand-crafted smoothie franchise, is now offering its brand new Raw Fusion handcrafted juice blend, available at all 80 stores nationwide for a limited time. An industry-first in the raw juice bar segment, Raw Fusion, prepared in a blender, fuses together whole fruits and vegetables to retain 100 percent of the fiber and nutritional properties found in each ingredient. At only 190 calories for the 20-ounce serving, Raw Fusion has 7 grams of dietary fiber and is designed to satisfy hunger, sustain energy, and support digestive health.

“We are excited to introduce this truly innovative ‘all in’ product to our Juice It Up! guests and the juice bar industry as a whole,” says Carol Skinner, senior director of marketing and business development.  “We’re inspired by our customers who are genuinely interested in the benefits of the raw ingredients in our drinks, and due to the whole food blending process, Raw Fusion is our hardest working drink yet!”

The Raw Fusion contains kale, spinach, pineapple, apple, and banana, all combined to create a juice blend with fiber and vitamins. Offering a full spectrum of products to meet the nutritional wants and needs of guests at all different levels of health, Raw Fusion joins Juice It Up!’s extensive line of functional foods designed for the discerning customer.

“We spent a lot of time researching and developing our Raw Fusion recipe to ensure we had the perfect balance of powerful nutritional properties blended into a deliciously refreshing beverage,” says Noah Burgess, research and development scientist for the brand. “Raw Fusion is ideal for guests seeking a fully raw, vegan juice option; as well as those who are looking for a healthy, on-the-go alternative to blending smoothies at home.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.