Industry News | August 2, 2013
Juice It Up! Going Green with New Smoothie
Juice It Up!, one of the nations largest raw juice bar chains and smoothie franchises has announced the launch of its newest blended creation, the Ever Green Smoothie. The new offering, which combines vitamin-packed vegetables such as Kale and Spinach, with the flavor of a blended smoothie, has customers, core juicers, and yes…moms everywhere, thrilled to be “going green”.
The Ever Green Smoothie (the name referring to the colorful combination of its ingredients and the ever present health benefits of green vegetables) is an offering that was developed specifically in response to both consumer demand and an unanswered question in the marketplace. How do you take two very separate and successful product lines of raw juicing and smoothies and combine them into a product that everyone can love?
“We identified a very large need in the marketplace and set a course to provide the perfect solution to that question,” says Paul Schmidt, chief operating officer for Balboa Brands Inc., management company for the Juice It Up! brand. “The Ever Green was specifically designed to deliver the benefits of raw juicing, but with a flavor profile that appeals to a full spectrum of customers.”
The power-punch of vitamins and minerals distinguish the smoothie as a match of flavor and function. Each Ever Green Smoothie is low in fat, high in fiber, and delivers healthy amounts of vitamins A, C, K and B. All benefits which appeal to core juice enthusiasts, those new to juicing, and as a healthy option for children.
“Young to old, we’re helping people drink their veggies,” Schmidt says. “We’ve just developed a way for everyone to enjoy how they taste.”
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