Industry News | September 6, 2012

Juice It Up! Opens 25th Raw Juice Bar

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Juice It Up! is living up to its reputation as a pioneer in the competitive smoothie and juice industry, recently being recognized as the largest raw juice bar chain in Orange County, California.

The Irvine, California–based company started the year by launching a new Raw Juice Bar initiative that caters to the health-conscious lifestyles of its customers.

This month, only eight months after its launch, Juice It Up! celebrates the opening of its 25th Raw Juice Bar in Aliso Viejo, California.

“The popularity of the Raw Juice Bars has steadily increased since debuting our first upgraded location in January,” says Frank Easterbrook, president and CEO of Juice It Up!

“Our Raw Juice Bar stores are enjoying more repeat customers because a whole new audience has been introduced to the idea of juicing,” he says. “By expanding the Raw Juice Bar throughout all of our markets, Juice It Up! is increasing the access these communities have to healthy and delicious products.”

Juice It Up! is in the process of retrofitting its 85 stores to offer the new Raw Juice Bar, which features an expanded line of healthy and functional juice blends.

Although the company has always provided fresh-squeezed juice in its stores, the Raw Juice Bars allow locations to share with their customers seven new juice blends including, the Refresher, Energizer, Rejuvenator, Awakener, Detoxifier, Immunizer, and the Healthy Heart.

The juices are made with kale, spinach, celery, cucumber, carrots, lemon, ginger, and other micronutrient-rich fruits and vegetables.

Of the company’s 25 Raw Juice Bar stores, seven are located in Orange County. A total of 50 Juice It Up! Raw Juice Bars are expected by the end of the year.