Juice It Up!, the raw juice bar and smoothie franchise, announced second quarter sales had increased by 13 percent and average unit volume sales had increased by 16 percent compared to the same period in 2013. Overall, 2014 sales have increased by 19 percent over the previous year.
Juice It Up!’s financial strength is not limited to 2014. The company has reported net sales growth every month for the last two years, resulting in nearly a 50 percent increase over the past 25 months. The brand’s consistent growth rate significantly exceeds same store sales of Juice It Up!’s largest competitors.
“As a leader in the franchise raw juice and smoothie segment, we’re committed to pioneering new products with added health benefits for our discerning customers,” says CEO Frank Easterbrook. “Our sales growth is a direct reflection of our passionate franchise partners and our ability to work ahead of the trends in order to provide products and experiences unlike anything else offered in our industry.”
Juice It Up! attributes its solid Q2 sales to the recent introduction of blended green smoothie products, including an industry-first in the raw juice bar segment, Raw Fusion. The blended drink fuses together whole fruits and vegetables to retain fiber and nutritional properties found in each ingredient.
With 20 franchise agreements in various stages of build out, with the most recent in the greater Dallas/Fort Worth metro area, Juice It Up! is on track to open 11 new franchised locations by year end. Current franchise opportunities being awarded include area development, single unit and non-traditional opportunities such as college campuses, airports and gyms across all U.S. regions. Juice It Up!’s immediate areas of new market entry and expansion include Texas, California, Arizona, Nevada, and Florida.
“At the core of our aggressive expansion plans is Juice It Up!’s passion to provide our franchisees with the tools and resources needed to succeed,” says Carol Skinner, senior director of marketing and business development. "We have several exciting rollouts to announce in the second half of the year, and we’re focused on continuing the upward trend.”