Industry News | July 20, 2010
'Juniorize' Yourself Through Arby's App
The Juniorize app is available on Arby’s website and Facebook page.
Here’s how it works: Fans can access the Arby’s Juniorize application free online. They then click on the application and upload a photo from their desktop, Facebook account (using Facebook Connect), Arby’s-provided photos, or via a Google image search.
Once the photo is uploaded, the Juniorize app uses a morphing technology to transform the uploaded photo into a personalized version of Arby’s Junior. The 3-D morphed character follows the computer cursor with its eyes.
Users can customize the creation by adding an audio message (via PC microphone, text-to-speech, or Arby’s-provided audio), which the morphed character lip-synchs, and selecting from different available backgrounds.
The personalized Arby’s Junior creations can be shared with one click via e-mail, across social networks (Facebook and Twitter), embedded on personal blogs and sites, or by copying and pasting the URL.
Arby’s Juniorize is a social media application that was created by Initiative’s Innovations group and is powered by New York–based Oddcast, the participation technology agency.
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