Industry News | July 20, 2010

'Juniorize' Yourself Through Arby's App

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Arby’s is bringing its icon, Arby’s Junior, into the digital age. To promote its new Jr. Deluxe Value Menu sandwich, Arby’s is launching a web application that allows consumers not only to interact with Junior and have him send preset or customized audio/video messages, but also to morph themselves or friends into their own version of Arby’s Junior, 10-gallon hat and all.

The Juniorize app is available on Arby’s website and Facebook page.

Here’s how it works: Fans can access the Arby’s Juniorize application free online. They then click on the application and upload a photo from their desktop, Facebook account (using Facebook Connect), Arby’s-provided photos, or via a Google image search.

Once the photo is uploaded, the Juniorize app uses a morphing technology to transform the uploaded photo into a personalized version of Arby’s Junior. The 3-D morphed character follows the computer cursor with its eyes.

Users can customize the creation by adding an audio message (via PC microphone, text-to-speech, or Arby’s-provided audio), which the morphed character lip-synchs, and selecting from different available backgrounds.

The personalized Arby’s Junior creations can be shared with one click via e-mail, across social networks (Facebook and Twitter), embedded on personal blogs and sites, or by copying and pasting the URL.

Arby’s Juniorize is a social media application that was created by Initiative’s Innovations group and is powered by New York–based Oddcast, the participation technology agency.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.