Industry News | September 2, 2008
Kahala Hosts Month-Long Fundraiser
The five brands will work together to raise $1 million to help grant the wishes of children with life-threatening medical conditions. The effort builds off the partnership between the Make-A-Wish Foundation and Cold Stone Creamery that started in 2002 and has generated $2.8 million to date for the nonprofit organization. This expanded partnership involves 3,000 restaurant locations across the country, all aiming to raise the funds to grant nearly 150 wishes this year alone.
Throughout the month, every Kahala store will sell paper Wish Stars for $1 each; however, the real celebration culminates with a week-long giveaway. Starting Sept. 22, each of the five brands will give away a signature menu item from 5 to 8 p.m. In return, guests will be encouraged to make a voluntary donation to the Make-A-Wish Foundation.
“This is the first time in Kahala’s history that we’ve combined the efforts of several brands to make a lasting impact on a well-loved charity,” says Kevin Blackwell, CEO and chairman of Kahala.
To bring the partnership to life wish kids Emily, 10, and Jack, 9, teamed up with Cold Stone Creamery Tastemaster Ray Karam to create their own ice cream Creations made with the newest ice cream flavors--marshmallow and Nutter Butter. These Creations have been named for Emily and Jack and will be the menu items given away on Sept. 25.
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