Industry News | January 9, 2007
Keurig and Caribou Coffee Announce Partnership
Caribou Coffee varieties in K-Cups will include:
Caribou Blend--a signature blend that balances a big-bodied, syrupy taste with a clean, snappy finish. The secret is a rich, hearty Indonesian bean, perfectly proportioned with Central and South American varieties for lively fruit tones.
French Roast--a combination of coffees from Costa Rica, and Papua New Guinea is blended and brought to a traditional French roast for a decadent, bittersweet flavor with a smooth, heavy body.
Daybreak Morning Blend--a blend of coffees from the Americas and some fantastic East African beans are roasted to chocolate brown for this light, fruity blend that has a slightly nutty finish.
Sumatra--coffee is collected from small landholders throughout the beautiful island of Sumatra, one of the nearly 14,000 islands that make up the Indonesian Archipelago. This coffee has a syrupy, sweet rich body and cedarwood spice notes.
Fair Trade--caramel sweetness with deep grape and pecan notes and a note of a crisp, chardonnay finish characterize this sustainable blend.
Colombia--this coffee is full of sweet caramel flavors, smooth roasted nut notes, and delicate floral nuances. Caribou Blend Natural Decaf: (all natural, no chemical decaffeination in our process)
Decaf Sumatra--all natural, no chemical decaffeination)
Under the terms of the arrangement, Caribou Coffee will blend and sell its gourmet coffee beans to Keurig. Keurig will be responsible for packaging the coffee into K-Cups in accordance with Caribou Coffee’s specifications. Under license from Caribou Coffee, Keurig will also serve as the wholesale distributor and a direct retailer for all Caribou Coffee K-Cups.
Caribou Coffee K-Cups will begin to be available in Q2 of calendar year 2007 on-line at www.keurig.com. In addition, Keurig expects many of its premium retail partners to add Caribou Coffee K-Cups to the wide selection of K-Cups they already carry in about 6,700 stores coast to coast. For the office coffee channel, Caribou Coffee K-Cups will be made available through Keurig’s authorized distributors for marketing to offices where Keurig brewers are installed. Over time, Caribou intends to market both Caribou Coffee K-Cups and Keurig brewers in many of its coffeehouses.
Food & Beverage
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