Industry News | October 2, 2001

KFC Announces New Chief Marketing Officer

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Ad Age magazine reports that KFC has a newly-named chief marketing officer , former T.G.I. Friday's exec John Gilbert. Gilbert replaces Terry Davenport, who will become senior vice president of new concepts. Ad Age notes that Gilbert will "lead all KFC consumer communications, including its $200 million annual advertising program, as well as public relations and field marketing. He will also lead planning development for the brand's various chicken product lines." KFC recently launched an advertising campaign featuring actor Jason Alexander as a "Chicken Fanatic." The new tagline is: "There's Fast Food. Then There's KFC." The campaign has been developed to tap a competitive nerve against other quick serve restaurants, especially the burger chains.