Industry News | October 30, 2012
KFC Asks Fans to "Pass the Bucket" to Fight Hunger
Colonel Harland Sanders' secret recipe to a well-lived life included giving back to the community and helping those in need. This year, KFC will again honor the Colonel's legacy by raising money to feed the hungry through KFC's "Recipe for Hope," a part of Yum! Brands' annual World Hunger Relief campaign.
KFC is calling on fans to "Pass the Bucket" on Facebook this month to raise awareness and funds for World Hunger Relief. The brand has more than 5 million "likes" on its U.S. Facebook page, giving the brand plenty of potential recruits for the Colonel's fundraising army.
KFC will donate $1 to the United Nations World Food Program (WFP) for each of the first 10,000 fans who "Pass the Bucket" by sharing KFC's Recipe for Hope image on their Facebook page, up to a maximum donation of $10,000.
Even a single "share" is meaningful, given that for approximately $1 a day, WFP can provide a meal to four children through its global school meals programs.
"Since KFC U.S. began its World Hunger Relief effort five years ago, the brand has raised nearly $7 million to help feed the hungry," says John Cywinski, president of KFC U.S. "This year's 'Pass the Bucket' Facebook campaign makes it easy for our social media followers to help fight hunger simply by clicking 'share.' We think the Colonel would be very proud of our Recipe for Hope."
In addition to "Passing the Bucket" to trigger a donation, consumers can also make a donation at participating KFC restaurants through November 18.
KFC restaurant employees have also embraced the World Hunger Relief program, executing creative local fundraising campaigns that have seen some restaurants raise as much as $13,000 in a single year.
Since 2007, KFC has supported Yum! Brands' nationally recognized annual World Hunger Relief campaign, which raises awareness, volunteerism, and funds for WFP and other hunger-relief agencies.
In October, David Novak, chairman and CEO of Yum! Brands, was recognized by WFP USA with the 11th-annual George McGovern Leadership Award at the State Department for the company's World Hunger Relief effort.
To date, Yum! Brands World Hunger Relief has raised $115 million for WFP and others, and is helping to provide 460 million meals and save the lives of millions of people around the world.
KFC and Yum! Brands also fight hunger in the U.S. through the Harvest program. Since its launch more than two decades ago, Harvest has become the largest prepared-food donation program in the world.
Through Harvest, Yum! has donated more than 148 million pounds of food, with a value of nearly $650 million, to those at risk of hunger in the U.S.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.