Industry News | March 15, 2012
KFC Canada's New Double Down is a Zinger
KFC revealed its new hot and spicy Zinger Double Down sandwich in Canada on March 12. It’s available while supplies last.
The new Zinger Double Down features two premium seasoned chicken breasts, marinated in KFC’s signature hot and spicy seasoning. Next, it’s double-breaded by hand for extra crunch and lightly fried. Finally, the bunless menu option is topped with spicy mayonnaise sauce, processed Pepper Jack cheese, and two pieces of crispy bacon.
Those who prefer to Double Down without the added heat can still enjoy the Original Double Down, which is also back for an encore performance at KFC restaurants across the land.
“No doubt about it, it’s definitely time to schedule lunch with the Colonel,” says David Vivenes, chief marketing officer of Yum! Restaurants, which owns the KFC brand in Canada.
“Starting March 12, there are two ways to celebrate the art of Doubling Down,” Vivenes says. “Purists and first-timers can enjoy our Original Recipe blockbuster Double Down, while adventure seekers who’ve been there, downed that, can up the Double Down ante with the new, hot and spicy Zinger Double Down.”
Vivenes expects Canadians to embrace Double Down’s return with the same enthusiastic glee that characterized its first two appearances and the company is readying a high-spirited, fan celebration on its Facebook page.
Throughout March, KFC Facebook fans can win musical t-shirts, snowball launchers, night vision goggles, KFC gift cards, and other items devoted to making “man time” as awesome as the Double Down.
“Our fans tell us that the only thing better than a Double Down is a Double Down shared,” explains Vivenes, adding that Double Down outings and “bro downs” have been part of Double Down’s magic ever since it was first introduced into Canada in October 2010. “It’s fun to see how much Canadians love to get together to Double Down and we want to thank our fans for all their support.”
To date, close to 2 million chicken connoisseurs have Doubled Down during two limited-time Canadian appearances, and Double Down is KFC Canada’s best-selling new menu item of all time. Vivenes says that despite its status, Double Down actually has less fat and calories than many deluxe burgers and subs.
Vivenes says there are still no plans to make Double Down a permanent menu item, as Canadians have indicated that they enjoy it best as a special, limited-time addition to the range of premium chicken wraps, sandwiches, and Original Recipe chicken.
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