Industry News | June 3, 2008

KFC Celebrates Black Music Month

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For the second consecutive year, KFC will host its "Hitmaker" song contest. To celebrate Black Music Month, KFC invites aspiring musicians to submit their best beats to win national exposure and great prizes as part of its Pride 360 Degree program.

Musicians who enter the contest will get a chance to be one of 12 artists featured on the Pride 360 Degree CD. KFC will also team with music industry veteran Bryant Reid, president and CEO of B Street Entertainment, producer of B Street Live, and former vice president of A&R for LaFace Records and Atlantic Records, to pick one grand prize winner who will receive a home recording studio.

Musicians will have their songs on the Hitmaker Web site http://www.KFC.com/pride360, where they can be downloaded as mobile phone ringtones. KFC will donate all profits from ringtone downloads to Little Kids Rock, a national non-profit organization that supports music in the academic lives of public school children by providing instrument instruction, free instruments, and trained mentors.

To enter, any musician can create a song about Pride 360 Degree. All winning song entries will use the key words individual, family, community, and heritage. Artists may upload their audio submissions (and artist/musician photos) at http://www.KFC.com/pride360 or mail them by August 1 to KFC at 1900 Colonel Sanders Lane, Louisville, Kentucky, 40213, Attn: KFC Hitmaker. All visitors to KFC.com can vote for their favorite versions of the Pride 360 Degree theme song from August 4-18.

The grand prize winner and the other winners whose music will be featured on the CD will be selected on August 31.