Industry News | January 18, 2002

KFC Drafts '85 Bears' Legends for Super Bowl Themed Ads

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The star of KFC's advertising campaign, Jason Alexander, is teaming up with '85 Super Bowl champions Jim McMahon and William "The Refrigerator" Perry for several Super Bowl–themed television spots scheduled for release Monday, January 21.

The five versions of the ad, created by Adweek's Global Agency of the Year BBDO, feature Alexander entering a humdrum football party including football legends McMahon and Perry. He brings the party to life when he introduces guests to KFC's Honey BBQ Wings and Spicy BBQ Wings.

The thirty-second television spots will run from January 21 through February 17 during popular primetime programming including FOX's new "That 80's Show" and the "United We Stand" NFL Special on CBS. A condensed fifteen-second version of the ads will air throughout the same time period.

"Championship football and best-in-class chicken wings are a winning combination," said John Gilbert, KFC's chief marketing officer. "And with two great-tasting wings flavors, we're looking for a blow out with fans—whether they hunger for heat or have a passion for sweet."

"Look for one spot to answer the age-old question that's been plaguing football fans for decades: How many wings can you fit into The Fridge?" added Gilbert.

Honey BBQ Wings and Spicy BBQ Wings will be available at this limited-time price at participating KFC restaurants from January 21 to March 10.