Industry News | July 1, 2009

KFC 'Filling Up' Tanks for Fourth

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To kick off the launch of its new $5 Fill-Up Boxes, KFC has opened their own “filling” station along I-80 for the Fourth of July weekend, where KFC will fill-up patrons’ gas tank for only $5.

For a day, the Big Ten Mart in Davenport, Iowa, will be transformed into the KFC Filling Station. Patrons will pay $5 for up to 15 gallons of gas and a KFC gift check for a $5 Fill-Up Box. All dollars collected at the KFC Filling Station will be donated to the AAA Foundation for Traffic Safety, a not-for-profit charity dedicated to saving lives and reducing injuries on the roads via public education.

"Fourth of July travelers will log an average of 614 miles roundtrip this upcoming holiday weekend," says Gail Weinholzer, director of public affairs for AAA Iowa. "For just a $5 donation to AAA Foundation for Traffic Safety, KFC will top off both gas tanks and stomachs to introduce their new $5 Fill-Up Box."

For those unable to hit the road and visit the KFC Filling Station, the KFC $5 Fill-Up Sweepstakes offers a way for Americans nationwide to “fill-up” at home. Travelers can register for the chance to win gas cards and KFC gift checks for $5 Fill-Up Boxes at KFC.com. The giveaway will be conducted from July 2 to July 5 during a randomly determined time period between the hours of 10 a.m. and 2 p.m. ET. The first 200 people to register each day during the giveaway will win.

“Colonel Sanders was no stranger to the gas pump,” says Javier Benito, executive vice president of marketing and food innovation for KFC. “In 1930, the Colonel opened his first restaurant in the small front room of a gas station in Corbin, Kentucky, which he named ‘Sanders Court & Café.’ It was there he perfected his secret blend of 11 herbs and spices and started serving his Original Recipe to road-weary travelers.”