Mitra QSR will deploy MonkeyCatering and MonkeyOnlineOrdering as a technology tool to support Strategic Alignment and Education programs set out by the MonkeyMedia Software team. The organization will utilize CEO, Erle Dardick’s, book “Get Catering and Grow Sales!” as a compass for moving forward with catering and off-premise programs within the Mitra QSR system.

 

MonkeyCatering and MonkeyOnlineOrdering will allow Mitra QSR’s existing IT infrastructure within its KFC locations to benefit from powerful, real-time reporting. Additionally, stores will gain valuable insight into business intelligence, including up-to-date sales figures, customer ordering behavior, promotional performance, and other important data.

 

Pushpak Patel, co-President of Mitra QSR, notes “The keys to a successful catering program are consistency, reliability, quality, and value."

 

MonkeyCatering and MonkeyOnlineOrdering will also provide Mitra QSR’s catering teams with:

 

• Comprehensive client and account management, including a catering-specific CRM

• End-to-end production and delivery management

• Order management and online ordering, including a mobile-friendly web platform

• Integrated sales and marketing tools to drive additional catering sales

 

“As a fundamental business argument, growing incremental catering revenue, providing that we communicate the vision and leadership to do so, is simply a basic, good business practice. Catering will provide another revenue stream for Mitra QSR, not unlike delivery, take-out, or drive-thru,” says Erle Dardick, CEO of MonkeyMedia Software. “By implementing the MonkeyCatering and MonkeyOnlineOrdering programs, Mitra QSR will reshape the future of its multi-unit restaurant operations.”

 

As part of the AKFCF 2013 Conference in New Orleans (February 13-16, 2013), Erle Dardick, CEO of MonkeyMedia Software, will lead a Catering Workshop for KFC franchisees on the potential for catering and off-premise growth throughout their operations.