Industry News | February 7, 2013
KFC Franchisee Partners with MonkeyMedia
MonkeyMedia Software, a provider of turnkey catering and off-premise solutions for multiunit restaurant operators, has announced that KBP Foods, the second-largest KFC franchise operator, will deploy MonkeyCatering and MonkeyOnlineOrdering to enable end-to-end visibility and control over the company’s catering business.
KBP Foods started in 1999 with five restaurants in Colorado, and has quickly grown throughout the U.S. to more than 170 restaurants in eight states.
To support its growing catering business while maintaining its reputation for customer service, KBP Foods wanted a dedicated solution that would give more scalability to its catering operations.
As part of this agreement, KBP Foods will receive the full “Get Catering and Grow Sales!” System, consisting of strategy, education, and software services.
“We are excited to partner with MonkeyMedia Software in our quest to become a premier catering provider,” says Anthony Gianino, senior director of marketing at KBP Foods. “MonkeyMedia Software is best in class when it comes to building customized catering solutions. We can’t wait to get started.”
Through the implementation of a strategically organized catering program, restaurant locations can add $1,000 to their daily sales.
“As these restaurant brands leverage their existing assets to generate a new revenue stream, they create the right customer experience for their catering and off-premise sales growth,” says Erle Dardick, CEO, MonkeyMedia Software.
“The proposition of a catering business for any brand is about defining what catering means to the organization and then layering the right processes internally for execution,” he adds. “Through this partnership, KBP Foods has an opportunity to become an expert service provider and is well poised to achieve success in this new revenue channel.”
Through the MonkeyCatering platform, KBP Foods’ will be able to harness a powerful system that will streamline catering operations while helping to manage increases in sales and profits. Online orders will be captured through MonkeyMedia Software’s MonkeyOnlineOrdering, allowing KBP Foods to efficiently execute its catering orders with speed and precision. MonkeyCatering empowers each location with insight into business intelligence, including up-to-date sales figures and customer information for accurate above-store reporting, leading to effective decision making throughout the entire organization.
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