Industry News | March 16, 2011

KFC Keeps Sunday Traditions Alive

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Kentucky Fried Chicken is launching a new 10-piece 10 Buck Sunday Bucket Deal and to promote this offer, KFC is offering 11 choirs across the country $1,000 to help "keep their harmonies alive."  

Members of The St. Louis Children’s Choirs kicked off the pilot program at a KFC restaurant in St. Louis on Sunday, March 13, singing for customers and taking musical direction from a special guest conductor: the KFC Colonel.

KFC also issued an open letter to choral organizations nationwide, asking them to describe how they could make beautiful music in a KFC near them. Eleven choirs will each receive $1,000 and have the opportunity to sing at a local KFC.

“We’re thrilled to be a part of this program celebrating some of Sunday’s best: choir singing and family dinner,” says Barbara Berner, artistic director of The St. Louis Children's Choirs, which was the initial choir selected for a $1,000 donation and a performance at the KFC 10-piece 10 Buck Sunday Bucket kick-off.

“Singing is a joyful pursuit, but we know that budgets are tight for many choirs around the country," Berner says. "KFC teaming up with local choir organizations is a harmonious collaboration that will allow us to bring even more people in our community together this year.”

KFC’s offer is an opportunity to keep the music playing for choirs representing any house of worship, school, community, or civic organization.

“Colonel Sanders was always passionate about giving back, so the chance for KFC to support local choirs was a natural fit,” says Barry Westrum, chief marketing officer for KFC.

“Especially in these tough economic times, we hope these live choral performances and our 10 Buck Sunday Buckets will be music to our customer’s ears, especially on a day that’s always been about coming together,” Westrum says. 

Choirs interested in participating in the program should send an inquiry email with their organization’s name and contact information to KFCSundayBuckets@gmail.com. Nominations will be accepted until March 31. 

KFC’s 10 Buck Sunday Bucket features 10 pieces of KFC chicken for only $10 (plus tax). The offer is available for Original Recipe, Extra Crispy, or Kentucky Grilled Chicken at participating KFC restaurants coast-to-coast.