Industry News | May 24, 2006

KFC Offers Recording Deal to Idol Runner-Up

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As one of television's hottest reality shows prepares to declare this year's musical super star, KFC announced that it will offer the runner-up their first corporate recording deal. KFC is giving one of the two finalists a chance to write and star in an upcoming advertisement for its newest product, KFC Famous Bowls.

This week's runner-up can turn defeat into a sweet $10,000 commercial recording deal plus a year's supply of KFC Famous Bowls. The runner-up will have until June 7, 2006 to accept KFC's offer.

"Although this week's finale will determine only one winner, KFC feels strongly that both finalists are tremendous performers," says Scott Bergren, executive vice president of marketing, KFC. "We are excited to offer the runner-up the opportunity to further showcase their talents in an upcoming KFC Famous Bowl commercial."

KFC's new Famous Bowls provide a hearty meal "just like mom used to make," with layers of mashed potatoes, sweet corn and bite sized crispy chicken, drizzled with signature home style gravy and topped off with a three cheese blend--all in one convenient bowl.