Industry News | April 19, 2011
KFC Opens 400th Indonesia Restaurant
Yum! Brands Inc. announced the opening of the 400th KFC franchise restaurant in Indonesia by its international division, Yum! Restaurants International. Yum is the leading restaurant company in Indonesia with its KFC and Pizza Hut brands.
“Congratulations to our restaurant teams and to our franchise partner PT Fastfood Indonesia on the successful opening of the 400th KFC in Indonesia,” says Graham Allan, CEO of Yum! Restaurants International. “This milestone is a wonderful accomplishment in its own right. It’s also testament to the strength of the KFC brand around the world as we continue to drive growth in Indonesia and other countries in Asia as well as key emerging markets like India, Russia, Africa, and Latin America.”
Yum’s chairman and CEO, David Novak, attended the grand opening along with long-standing franchisee Dick Gelael, who opened the first KFC in Indonesia in 1979.
Indonesia is a key emerging market for Yum! with a large, young population of more than 245 million people, growing middle class, and expanding economy.
Over the past few decades, Yum has become the largest and fastest growing restaurant company in Indonesia by pursuing a broad based development program supported by a sophisticated supply chain infrastructure. This brand-building strategy has been made successful thanks to extremely strong franchise partners, a highly skilled workforce focused on providing outstanding customer service, and innovative, localized menus offering good value to Indonesian consumers. KFC is the No. 1 quick-service restaurant brand and Pizza Hut is the No. 1 casual-dining brand with more than 200 restaurants in Indonesia.
“By 2015, we expect to have more than 1,000 KFC and Pizza Hut restaurants in Indonesia,” says Siddharth Varma, managing director of Yum! Restaurants International Asia Franchise Business Unit. “We believe we have a long runway for growth in this dynamic emerging market. We have only two restaurants per million people in a country where nearly 50 percent of the population lives in urban areas.”
Yum! Restaurants International has more than 14,000 restaurants in more than 110 countries and territories outside of the U.S. and China. One of Yum Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere.
Food & Beverage
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