Industry News | June 29, 2011

KFC Relaunches its Even-Bigger Grilled Chicken

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KFC, the world’s most popular chicken restaurant chain, is relaunching Kentucky Grilled Chicken (KGC). Following its introduction in 2009, KFC’s grilled option quickly became a customer favorite while changing the quick-service restaurant landscape.

Now, KGC includes new, 20-percent-larger white meat breast pieces. They're marinated for juiciness, slow grilled, and seasoned with a secret blend of herbs and spices. With fewer calories and grams of fat and less sodium than Original Recipe, Kentucky Grilled Chicken provides a non-fried option from a brand America knows and loves.

“The 2009 introduction of Kentucky Grilled Chicken was a defining moment in our brand’s storied history,” says KFC Chief Marketing Officer Barry Westrum. “And now, two years later, we’ve made this amazing product even better, including giving our customers the new, bigger white meat breast pieces they crave, 20 percent larger.

“Our name is Kentucky Fried Chicken, but no quick-service restaurant chain in America sells more grilled chicken on the bone than KFC. We’re proud of that,” Westrum says.

Packed with flavor, Kentucky Grilled Chicken is marinated and seasoned with a savory blend of secret herbs and spices and slow-grilled to juicy perfection by real cooks in each of KFC’s thousands of restaurants coast-to-coast. The cooking process includes a blend of spices that is proprietary to KFC and uses custom-designed, patented ovens, making it KFC’s second secret recipe. In fact, the original copy of the KGC secret recipe is kept on an encrypted computer flash drive and safely stored in the high-security KFC vault, right next to Colonel Sanders’ handwritten Original Recipe.