Industry News | January 22, 2008

KFC Reveals Super Bowl Marketing Campaign

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KFC, to spotlight its new hot wings menu item, will donate $260,000 to charity in the name of the first player or performer who does the chicken dance during this year's Super Bowl.

KFC will make the donation in the name of the chicken dancer to Colonel’s Scholars, a charity providing deserving students with much needed college scholarships.

KFC is not an official sponsor of, or affiliated or associated with, the National Football League, the big game, or any other football-related entity.

Starting today, football fans across the country can visit www.ShowUsYourHotWings.com to upload their own chicken dance videos. The best rendition wins the ultimate Super Bowl party: a spread of KFC complete with the new spicy and crunchy Hot Wings, a flat-panel television, a limo to escort guests, cheerleaders to fire up the crowd, and even a cleaning service for post-party tidying. The winner will be announced by January 28, 2008. No purchase necessary.

Visit www.KFC.com or www.ShowUsYourHotWings.com for specific details about the new Hot Wings, the contest and for additional information on KFC®.