Industry News | October 28, 2009

KFC Rolls Out NFL Promo

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KFC introduced the $5 Madden NFL Box, now available at KFC restaurants coast to coast. The meal includes a choice of one of six KFC menu options, a side item, and a 32-ounce drink in a Madden NFL cup for $5. The four cups feature NFL players Calvin Johnson, Philip Rivers, DeMarcus Ware, and Brian Westbrook.

Football fans have their choice of two pieces of Kentucky Grilled Chicken, three Original Recipe Strips, a Twister Sandwich, five Hot Wings, five Honey BBQ Wings, or two pieces of Original Recipe Chicken, along with a side item and a drink in the Madden NFL Cup.

“It’s exciting to announce the kickoff of our $5 Madden NFL Box, and with six different ways to customize your meal, you could say KFC is bringing back the option play,” says Javier Benito, executive vice president of marketing and food innovation for KFC. “In addition to a full meal and drink for only $5, there are also thousands of opportunities to score free Madden NFL 10 games.”

Additionally, KFC, the National Football League, EA Sports (a Label of Electronic Arts Inc.), and NFL Players (the licensing and marketing subsidiary of the NFL Players Association) have teamed up to offer the “200 Games a Day Giveaway.” A total of 6,000 video games will be given away in 30 days, with another 250 being given away in the next 30 days. Game codes are available on both the 32-ounce drink and KFC’s Madden NFL Box, and can be entered online to discover if they are winners.

The code on KFC’s Madden NFL Box also gives gamers a $10 discount on Madden NFL 10 and free standard shipping from EA Sports’ Web site.

Four of the NFL’s most popular players bring star power to the Madden NFL cups and to the commercials for KFC’s Madden NFL Box. The Madden NFL 10 game characters and voices of Calvin Johnson, Philip Rivers, DeMarcus Ware, and Brian Westbrook are featured in two KFC television commercials promoting the offer. NFL Players helped create the experience by providing KFC and Madden NFL 10 with the rights to use player names and likenesses in the game and promotion.