Industry News | July 28, 2014

KFC’s Canadian Fast Casual Opens 2nd Unit, Adds Beer

Nicolas Burquier, general manager of KFC Canada, with CMO David Vivenes.
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KFC Canada is keeping things Fresh with the announcement that its new urban fast-casual concept, first piloted in December 2013 as KFC Select, is expanding. 

“KFC Fresh began as Canada’s incubator for signature innovation, so we’re delighted to announce that we’re expanding and evolving the concept with a new location at the Stockyards mall in Toronto and an expanded menu,” says Nicolas Burquier, general manager of KFC Canada.

Burquier says KFC Fresh is maintaining its trademark open kitchen and will be serving new freshly prepared Hand Crafted Sandwiches, Off the Grill Wraps, Kitchen Fresh Rice Bowls, and salads. Prices range from $3.99 for an order of Loaded Waffle Fries topped with guacamole, pico de gallo, and jalapenos to $5.99 for four hand-breaded chicken strips with a hand-spun dipping sauce.

One other notable new twist is that this fall, for the first time, KFC Canada fans will be able to enjoy a cool beer with their KFC Fresh orders. For now, the company will offer beer only at its two KFC Fresh locations in the Greater Toronto area. 

“KFC Fresh hand-crafted sandwiches and freshly grilled chicken wraps are stacked with taste that pairs perfectly with a cold beer. We’ll be serving Molson Canadian, Coors Light, Coors Banquet, and Heineken beers starting sometime this fall,” says David Vivenes, KFC Canada’s chief marketing officer.

Vivenes says the latest menu expansion is a natural evolution of the KFC Fresh concept. “KFC Fresh is a relaxed, contemporary gathering place where friends grab a quick, fresh bite for lunch or before heading out for the evening,” he says, adding that the new Stockyards location will also offer grilled burritos, sundaes, and ice cream cones.  

There are two KFC Fresh restaurants in Canada. A 1,200-square-foot restaurant is located in the hub of Toronto’s busy Bloor Street business and shopping district, while a new 1,500-square-foot restaurant opened July 24 at Toronto’s Stockyards mall. Both locations are awaiting liquor license approval and are expected to begin serving beer later this fall. 

KFC Fresh restaurants feature a bright, inviting contemporary design with exposed brick and warm wood finishes. An open kitchen allows guests to see Off the Grill Wraps, Kitchen Fresh Bowls, and Hand Crafted Sandwiches being prepared.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.