Industry News | March 28, 2013
KFC’s Li’l New Menu Idea: Bucket Kids Meals
This March, KFC introduces a meal that is sized just for its Li’ttlest fans: KFC’s Li’l Bucket Kids Meals. Packaged in a kid-friendly version of KFC’s iconic bucket, the Li’l Bucket Kids Meals come complete with a Kentucky Grilled Chicken drumstick, green beans, a GoGo squeeZ applesauce on the go, and a Capri Sun Roarin’ Water. The meal has 210 calories, 4 grams of fat, and 565 mg of sodium.
“We’ve found that our fans are looking for meals that appeal to moms and kids in terms of options and taste,” says Jason Marker, CMO for KFC U.S. “By pairing our freshly prepared chicken choices with delicious, convenient fruit and KFC’s famous sides, we’ve created a meal with balanced and kid-friendly options.”
Li’l Bucket Kids Meals can be customized with other chicken choices, homestyle sides, and drink options for $3.99 plus tax (pricing and participation may vary). Diners have a choice between a Kentucky Grilled Drumstick, four Original Recipe Bites, an Extra Crispy Tender, or a Chicken Little.
KFC believes meals are an important time for families to spend together. Through strategic partnerships with kid-friendly brands throughout 2013, KFC’s iconic bucket will house activities designed specifically for KFC’s Li’ttlest guests. KFC launches the kid-sized bucket with activities like word puzzles and riddles that promote interactive play among parents and children from GoGo squeeZ, the 100 percent fruit, all natural, no-spoon, no-mess way to enjoy fruit on the go.
"This is the ‘thinking mom's’ kids’ meal—one that is equal parts balanced options and interactive fun for their kids," Marker says. "Through our partnership with GoGo squeeZ, kids will find a fun secret under each Li’l Bucket lid, an activity to enjoy with the whole family. We thought we’d give them some food for thought on the Bucket in addition to the tasty meal inside."
In addition to good taste, KFC offers buckets full of good deeds and good fun to celebrate the availability of Li’l Bucket Kids Meals this spring with the Li’l Playground Makeover Facebook Contest and the KFC Ultimate Playground Experience Contest.
To demonstrate KFC’s commitment to the communities, KFC launches the Li’l Playground Makeover Facebook Contest on March 28 and invites fans to enter for a chance to win a makeover for their local community playground. By submitting photos with a short story on www.facebook.com/kfc, families can tell KFC which playgrounds in their community are in need of a good deed and a Li’l TLC. In addition, entries will be accepted by submitting photos or videos through Twitter’s Vine application or Instagram by using the hashtag #KFCPlaygrounds. From the entries, KFC will choose up to five neighborhoods to receive funds awarded to the playground operators to restore their play areas. Five finalists will also receive funds to cater their first neighborhood block party of the season at the local playground complete with Li’l Bucket Kids Meals.
Through April 30 families can enter for a chance to win the KFC Ultimate Playground Experience Sweepstakes by scanning the QR Code on the Li’l Bucket or visiting www.kfc.com/lilbucket. The KFC Ultimate Playground Experience Sweepstakes is full of good fun with prizes like funds for catering from KFC and an appearance from the GoGo squeeZ Mobile Playground. There are activities for all ages like a rock climbing wall, interactive media zone, slide, craft table to make upcycled crafts from GoGo squeeZ pouches, and much more.
Food & Beverage
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