Industry News | August 11, 2008

KFC Testing Wireless Ronin’s Digital Signage

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Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced today that the company has been selected for testing of its dynamic digital signage menu board program by Priszm Income Fund at three KFC locations in Toronto, Canada. With dynamic digital signage, menu board updates are instantaneous and easy, and deployment costs are virtually eliminated.

Testing of the system has already commenced in two locations in Canada with one more location to be added in October. Program evaluation is scheduled for 2009 with potential rollout to more than 300 locations commencing thereafter.

“As a result of our efforts and success with KFC U.S., Priszm Income Fund, the largest franchisee of KFC in Canada and one of the largest franchisees in the world, has selected Wireless Ronin for the new program in Canada,” says Jeffrey Mack, chairman, president, and CEO of Wireless Ronin. “As part of the test, Wireless Ronin will provide a variety of services, including consulting, content development, hardware procurement, installation, and ongoing support through its Network Operations Center. This represents an important international opportunity for Wireless Ronin.”

“We are very excited to be working with Wireless Ronin,” says Steve Langford, president KFC/Taco Bell Canada. “Wireless Ronin’s state-of-the-art digital menu board allows us to easily and quickly highlight featured products, specials, and other promotions as well as schedule different menu options specific to certain times of day–all at the touch of a button. Effectively targeting customers at the point where purchase decisions are being made is critical and Wireless Ronin’s in-store digital signage is making this easier and affordable.”