Industry News | March 11, 2013

King & Prince Aims to Create Long-Term Seafood Fans

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Lent always brings greater demand for seafood. But this year, King & Prince Seafood sees a unique chance for operators to turn occasional seafood diners into long-term seafood lovers and increase their margins in the process.

With meat prices rising, King & Prince has launched an aggressive Lenten rebate promotion that lets operators menu a wide selection of seafood meals at value prices.

The Lenten rebate features a long list of its most popular products in three categories: Fish, Shrimp, and Specialty Seafood.

Among the favorites included are Lightly Breaded Shrimp, Tavern Battered Haddock, Creamy Butter Herb Tilapia, and Lobster Sensations. 

Depending on the quantity and variety of items ordered, operators can get as much as $10.00 off per case.

The timing is right, King & Prince believes, to expand the ranks of seafood-loving restaurant patrons and increase their visit frequency all year long.

“People like to order seafood out because it’s different from what they normally prepare at home,” says Michael Alexander, vice president of sales and marketing at King & Prince. “So we’ve been working with chefs to design a product line that lets operators add a lot more seafood options at price points that will drive repeat business and generate good margins. With this Lent promotion, they can get started with very little risk.”