Industry News | June 4, 2009

Kiosks Come to Jack in the Box

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Stine Enterprises Inc., owner-operator of Jack in the Box restaurants, added state-of-the-art kiosk ordering in its restaurant located at Avondale Blvd. and Van Buren Street in Phoenix, Arizona, and franchise president Steve Stine has designs on expanding to at least 10 additional locations in the greater Phoenix area.

“I decided to implement kiosks when I saw the level of guest enthusiasm and overall customer satisfaction in Jack in the Box restaurants where the kiosks were installed,” Stine says. “Kiosks facilitate the ordering process, our guests like it, and it improves our ability to serve our guests during our busiest times. Once one of our cashiers is freed from standing at the register, she can focus on other tasks that improve service and the guest experience.”

The interactive interface and convenient ordering attracts Stine’s guests resulting in more than 100 kiosk orders each day. The kiosk presents food options that are not easily displayed on the menu board and may not be suggested readily by the cashier. Guests move quickly through the kiosk’s colorful graphic-filled menu and order items by simply touching the screen.

To encourage guests to try the kiosk, Stine is offering a free item or free upgrade with each kiosk order during the program’s introduction. In addition, an employee will act as kiosk host to assist first time users and facilitate order taking during the restaurant’s busiest times.

San Diego-based EMN8 designed the Jack in the Box kiosk and worked directly with the Stine Enterprises to integrate self-service kiosk ordering into its restaurant operation.