Industry News | April 23, 2001

Koo Koo Roo Goes Asian

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Koo Koo Roo, Inc. a subsidiary of Prandium, Inc. (OTC Bulletin Board: PDIM), is adding to the success of its first signature "Chargrilled Chicken Chop'' bowl product. The company announced that a new Teriyaki chicken and rice bowl targeted at the fast-casual and take-out dining market has been added to the menu. The new "Teriyaki Bowl'' is an addition to the popular "Original Chargrilled Chicken Chop'' and "Southwestern Chicken Chop.'' Koo Koo Roo bowls are known for their fresh quality, taste variety and excellent value for busy consumers desiring a convenient meal without compromise. Featuring fresh, skinless grilled chicken breast and generous, well-portioned ingredients, all Chicken Chop bowls are available today at all Koo Koo Roo locations.

"The momentum of our original product entree in this category has been exciting. We are delighted with the fact that our guests have propelled our ''Chargrilled Chicken Chop" bowls to such a successful level for us. With the growing demand for both Asian flavors and a more diverse menu line up, we decided to launch this new cravable flavor,'' commented Gayle A. DeBrosse, president of Koo Koo Roo.

Jennifer Maloney, Koo Koo Roo vice president of marketing stated, "We have created a product with no compromise. We use skinless, chargrilled chicken breast (no dark meat in our bowls), add no MSG, and use our special Teriyaki sauce. Our spicy flavor and great value will set this product apart.''

The new "Teriyaki Bowl'' is prepared with fresh, skinless chicken breast, red and green bell peppers, snow peas, carrots, celery, onion and pineapple in a spicy teriyaki sauce served on top of a bed of sticky white rice. There's no MSG added.

The "Southwestern Chicken Chop'' features a proprietary blend of herbs and spices, southwestern Chipotle Pepper sauce, black beans and the customer favorite saffron rice. Served with blue corn tortilla chips and fresh pico de gallo, this chicken bowl features hand-cut skinless chicken breast, chargrilled and chopped, then placed on a bed of black beans and saffron rice.

The original "Chargrilled Chicken Chop'' is a tasteful combination of skinless chicken breast seasoned with a unique blend of 21 herbs and spices, curry, and saffron, one of the most unique spices available. A proprietary mild curried mustard sauce recipe is served on the side.