Industry News | June 7, 2000

Koo Koo Roo Promotes Skinless BBQ Chicken

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Koo Koo Roo, Inc. a subsidiary of Prandium, Inc. (OTC Bulletin Board: PDIM), announced June 6 that it has introduced its summer menu line-up. The company announced that it has added a new distinctive Barbecue flavor option to its already popular Original Skinless Flame Broiled Chicken(TM). The new BBQ Skinless Chicken is available as of June 6 at all Koo Koo Roo locations.

In addition to the new chicken offering, Koo Koo Roo also announced its summer line up of fresh quality seasonal side dishes. In addition to its traditional 20 side dishes, Koo Koo Roo will also be featuring seedless watermelon, potato salad (made with fresh dill), fresh corn on the cob, and barbecue baked beans throughout the summer.

Koo Koo Roo also unveiled its bright yellow Ready.Set.ToGo! Family Meal Picnic Box for consumers on the go. The newly designed box features an easy to carry handle and is available for any of the three Family Value Meals, perfect for large group picnics or gatherings.The Family Meal Picnic Box will hold our new BBQ Chicken, the sides, eating utensils, and plenty of napkins."

Koo Koo Roo also announced that it had appointed Colby Effler & Partners of Santa Monica, California as its new advertising agency. After an extensive search, Koo Koo Roo management selected this agency based on its creative and media track record, understanding of Koo Koo Roo and the restaurant business, innovativeness and organizational approach to concept creation. "With Colby Effler on our team we are looking forward to stepping up our exposure and creating a powerful image that accurately and efficiently conveys the Koo Koo Roo message," Maloney said.,

The Koo Koo Roo restaurant concept began in 1988 and now has 43 restaurants primarily in California. Prandium operates over 300 full-service or fast-casual restaurants in 27 states and also licenses its concepts outside the United States. Prandium, Inc. and Koo Koo Roo, Inc. are located at 18831 Von Karman Avenue, Irvine, CA 92612. To contact the company call (949) 757-7900, or the toll-free investor information line at (888) 288-PRAN, or link to www.prandium.com. or www.kookooroo.com. Address email to invest@prandium.com.