Industry News | July 9, 2013
Kraft Foodservice and RWB Salute U.S. Military
In an effort to support U.S. military troops, Kraft Foodservice is proud to announce a new partnership between A.1. Steak Sauce and Team Red, White & Blue (RWB), a nonprofit organization dedicated to enriching the lives of retired members of the U.S. military. A new marketing campaign will roll out nationally to the foodservice industry with branded “Proudly Served in Proud Support” merchandising materials that will promote both Team RWB and A.1. Steak Sauce. The campaign will raise awareness and generate support for veterans returning from combat with the help of participating operators.
Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their communities through physical and social activity. Team RWB hosts weekly fitness activities and monthly social events so veterans can participate together in local races and events. These gatherings help many of the veterans who suffer from post-traumatic stress disorder. Team RWB sponsors events and develops confidence-building programs that help veterans build relationships and a community, making the transition to civilian life a healthier one.
“We wanted to recognize the sacrifice and courage of our country’s military. The best way to honor their bravery was to support an organization dedicated to serving returning veterans,” says Max Mong, senior associate business manager for A.1. “A.1. Steak Sauce is all about enriching the meal experience, so Team RWB’s mission really resonated. We are privileged to be partnering with a terrific organization.”
“We are so excited to partner with A.1. Steak Sauce and raise awareness for our organization, which has already helped so many veterans,” says Mike Erwin, founder of Team RWB. “We know this is just the beginning! With the help of A.1. Steak Sauce and participating operators, we can continue to grow Team RWB and develop new programs and events that benefit our communities.”
The A.1. Steak Sauce and Team RWB partnership provides operators with a great opportunity to support U.S. military troops while investing in a quality product. Operators can increase support of Team RWB by displaying branded “Proudly Served in Proud Support” merchandise that will help generate awareness, as well as provide a QR Code that will direct patrons to the Team RWB website with details on how to get involved. This merchandise will first be deployed at all military bases globally. Interested operators who purchase A.1. Steak Sauce will receive merchandising materials such as branded caddies, table tents, and/or bottle neckers. For more details on how to acquire the merchandise, please look for the July issue.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
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