Industry News | November 11, 2013

Kraft Partners with Team Red, White & Blue

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Kraft Foodservice announced the success of the recent partnership between A.1. Steak Sauce and Team Red, White & Blue (RWB), a nonprofit organization dedicated to enriching the lives of retired members of the U.S. military. A new marketing campaign rolled out nationally to the foodservice industry with branded “Proudly Served in Proud Support” merchandising materials, promoting both Team RWB and A.1. Steak Sauce. With the help of participating operators, the campaign helped to raise awareness and generate support for veterans returning from combat. 

Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their communities through physical and social activity. Team RWB hosts weekly fitness activities and monthly social events so veterans can participate together in local races and events. These gatherings help many of the veterans who suffer from post-traumatic stress disorder. Team RWB sponsors events and develops confidence-building programs that help veterans build relationships and a community, making the transition to civilian life a healthier one.

“We wanted to recognize the sacrifice and courage of our country’s military. The best way to honor their bravery was to support an organization dedicated to serving returning veterans,” says William Johnson, associate business manager for A.1. “A.1. Steak Sauce is all about enriching the meal experience, so Team RWB’s mission really resonated. We are privileged to partner with such a terrific organization.”

“We are so happy with our partnership with A.1. Steak Sauce, which has helped raise awareness for our organization and has already helped so many veterans,” says Mike Erwin, founder of Team RWB. “We know this is just the beginning! With the help of A.1. Steak Sauce and participating operators, we can continue to grow Team RWB and develop new programs and events that benefit our communities.” 

Over the past several months, the A.1. Steak Sauce and Team RWB partnership has provided operators with a great opportunity to support U.S. military troops by displaying “Proudly Served in Proud Support” merchandising materials in their dining establishments. Operators who featured these merchandising materials helped to raise awareness and generate support for our veterans.