Industry News | November 11, 2013
Kraft Partners with Team Red, White & Blue
Kraft Foodservice announced the success of the recent partnership between A.1. Steak Sauce and Team Red, White & Blue (RWB), a nonprofit organization dedicated to enriching the lives of retired members of the U.S. military. A new marketing campaign rolled out nationally to the foodservice industry with branded “Proudly Served in Proud Support” merchandising materials, promoting both Team RWB and A.1. Steak Sauce. With the help of participating operators, the campaign helped to raise awareness and generate support for veterans returning from combat.
Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their communities through physical and social activity. Team RWB hosts weekly fitness activities and monthly social events so veterans can participate together in local races and events. These gatherings help many of the veterans who suffer from post-traumatic stress disorder. Team RWB sponsors events and develops confidence-building programs that help veterans build relationships and a community, making the transition to civilian life a healthier one.
“We wanted to recognize the sacrifice and courage of our country’s military. The best way to honor their bravery was to support an organization dedicated to serving returning veterans,” says William Johnson, associate business manager for A.1. “A.1. Steak Sauce is all about enriching the meal experience, so Team RWB’s mission really resonated. We are privileged to partner with such a terrific organization.”
“We are so happy with our partnership with A.1. Steak Sauce, which has helped raise awareness for our organization and has already helped so many veterans,” says Mike Erwin, founder of Team RWB. “We know this is just the beginning! With the help of A.1. Steak Sauce and participating operators, we can continue to grow Team RWB and develop new programs and events that benefit our communities.”
Over the past several months, the A.1. Steak Sauce and Team RWB partnership has provided operators with a great opportunity to support U.S. military troops by displaying “Proudly Served in Proud Support” merchandising materials in their dining establishments. Operators who featured these merchandising materials helped to raise awareness and generate support for our veterans.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.