Industry News | August 1, 2005

Krispy Kreme and ClubMom Partner for Promotion

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Throughout the month of August, moms who join ClubMom, the free national membership organization where moms go to shop, get rewarded, find advice and connect with each other online, will receive an e-coupon for a free 12-oz Signature Coffee and Original Glazed Doughnut from Krispy Kreme. In addition to a free ClubMom membership and a well-deserved treat, ClubMom will donate one dollar to moms' favorite charities through the "ClubMom Dollar for Drive Charity" program.

"ClubMom is proud to partner with Krispy Kreme as we reward moms who deserve a break with exclusive deals like this," says Alexandra Aleskovsky, chief marketing officer, ClubMom. "While doing so, we hope to harness the power of moms nationwide by helping to support their favorite philanthropic causes."

"Krispy Kreme has long supported a variety of local non-profits, so we're excited to be a part of the Dollar for Drive Charity program, a great way to give back to our communities," says Stan Parker, senior vice president of marketing, Krispy Kreme.

As part of the "ClubMom Dollar Drive for Charity," upon each mom's free registration, ClubMom will donate one dollar to the charity of her choice of many nationally recognized charities including the March of Dimes and National Multiple Sclerosis Society. Moms can indulge their sweet tooth with a Krispy Kreme Signature Coffee and Original Glazed Doughnut by joining ClubMom free at http://www.clubmomdollardrive.com.

This exclusive Krispy Kreme offer for all moms who join ClubMom is valid through August 31, 2005, also the last day to redeem the e-coupon.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.